QB Issue Resolution:

An owner works for free basically, since all profit it yours.  So there is no personal labor cost you can add in to any project or product

That said, Australia might be different, talk to a tax accountant locally (I doubt it though)

Resolution for Issue 'Direct labour as part of COS – not sure how to record it if it is done by me (owner) as not paid for it, but need to recognise it so COS can be calculated. Any ideas?' available: Yes (Solved).
Source: Intuit Community forum.

Direct labour as part of COS – not sure how to record it if it is done by me (owner) as not paid for it, but need to recognise it so COS can be calculated. Any ideas?: this issue or error code is a known issue in Quickbooks Online (QBO) and/or Quickbooks. Support for this issue is available either by self-service or paid support options. Experts are available to resolve your Quickbooks issue to ensure minimal downtime and continue running your business. First try to resolve the issue yourself by looking for a resolution described below. If it is a complex issue or you are unable to solve the issue, you may contact us by clicking here or by using other support options.

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